Image Format Converter — PNG ⇄ JPG ⇄ WEBP
Convert product photos between PNG, JPG, and WEBP in any direction, with transparency handled correctly. Pick your output format and download — right in your browser. No upload, no watermark, no signup.
1 · Upload a photo
2 · Choose output format
WEBP flattens transparency to your background color. WEBP is smallest at equal quality.
Need a better photo first?
Conversion works on files you already have. If the shot itself is dull or on the wrong backdrop, ShotKit can generate a studio-quality scene from one upload — then export it here in the exact format your marketplace needs.
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Upload a photo to convert
Upload a photo to see the converted result
Which format does each marketplace want?
Amazon accepts JPEG, TIFF, PNG, and GIF for listings but JPEG is the workhorse — fast, universally compatible, and small. Shopify displays product images as squares and loves WEBP for its smaller files. Etsy recommends a 2000px JPEG for the first listing photo. Email newsletters need small JPGs or they get clipped. Pinterest and Instagram both accept JPG and PNG. Convert once here per channel and you always have the right file without re-exporting from your editor.
Transparency, handled
The most common conversion mistake is PNG-to-JPG: JPG cannot store transparency, so a transparent background turns black on many converters. This tool paints a background color behind transparent pixels first — white by default for marketplace listings — so a cut-out product lands on a clean white backdrop instead of a black one. Pick any background color before you convert. Going the other way, PNG preserves transparency losslessly, which is why it stays the right choice for logos and product cut-outs.
Frequently asked questions
How do I convert a PNG to a JPG for my product listing?▾
Upload the PNG, choose JPG as the output format, and download. Because JPG does not support transparency, the converter paints a background color behind any transparent pixels — white by default, which is exactly what Amazon and most marketplaces expect for the main listing image. Change the background swatch first if you need a different fill. The whole conversion runs in your browser, so the original file never leaves your device.
Should I convert my product images to WEBP?▾
For web and Shopify, yes — WEBP is typically 25–35% smaller than JPG at the same visible quality and is supported by every modern browser. For Amazon listings and email newsletters, JPG remains the safest choice because it is the most universally accepted format and some older marketplace pipelines still prefer it. This tool lets you export the same source photo to any of PNG, JPG, or WEBP, so you can produce exactly the file each channel needs.
Does converting images reduce quality?▾
Converting to PNG is lossless — no quality is lost, and transparency is preserved, which is why PNG is the right pick for logos and cut-outs. Converting to JPG or WEBP re-encodes the image, so there is a small quality trade-off you can control with the quality slider — 0.90 and above is visually indistinguishable for product photos. Converting an already-compressed JPG to WEBP and back to JPG multiple times will compound loss, so always convert from your highest-quality source.
Is this image converter free with no upload or watermark?▾
Yes. The converter runs entirely in your browser on an HTML canvas — your photo never leaves your device, there is no account to create, no server upload, and no watermark is added to the output. It is free for unlimited use on Amazon, Etsy, Shopify, Instagram, Pinterest, and email product images, in any direction: PNG to JPG, JPG to WEBP, WEBP to JPG, or PNG to WEBP.
Need a studio shot before you convert?
ShotKit generates studio-quality product photos from one upload — then export them here in the exact format your marketplace needs.
Try ShotKit free →