Photo Metadata Remover — Strip EXIF & GPS
See the camera, date, and GPS coordinates embedded in a product photo, then download a clean, metadata-free copy — right in your browser. Phone cameras quietly write location data into every shot; this tool shows you what is inside and strips it before you upload. No upload, no watermark, no signup.
What is EXIF metadata?
EXIF (Exchangeable Image File Format) is the metadata block your camera or phone writes into a JPEG the instant the shutter fires. It records the camera make and model, the software version, the precise date and time, the orientation of the sensor, and the exposure settings — aperture, shutter speed, ISO, focal length. On phones, it also stores GPS coordinates pulled from the location services running in the background. The point of EXIF is reproducibility: a photographer can look at a file later and know exactly how a shot was taken. The downside is that the same information is a privacy leak when the file leaves your hands.
A product photo shot in your living room and uploaded with its original EXIF intact can tell a stranger — or a competitor — the street you live on, the time you tend to list new items, and the phone model you shoot with. This tool reads that block out in plain language so there are no surprises, then hands you a re-encoded copy with the whole block gone and the pixels untouched.
Private by default
Unlike online EXIF removers that ship your photos to a server and often keep them, everything here happens on an HTML canvas inside your own browser. Your product images — often a seller's most valuable asset — never touch a server, never get stored, and never get used to train someone else's model. Close the tab and the data is gone.
The removal itself is bulletproof by construction: when a browser re-encodes an image drawn onto a canvas, it produces a brand-new file that contains only the pixel data and the new format header. There is no code path that copies the old EXIF forward, so there is nothing to misconfigure. What you download is exactly what was visible on screen, with no hidden fields attached. Need to shrink that clean file for a marketplace size limit afterward? Run it through the Image Compressor next.
Frequently asked questions
How do I remove EXIF metadata from a photo for free?▾
Load the photo here and click Strip metadata & preview. The tool draws the image onto an HTML canvas and re-encodes it as a fresh JPG or PNG — and re-encoding through a canvas discards every byte of EXIF, GPS, IPTC, and XMP metadata, because the browser never preserves embedded metadata when it re-exports the pixels. The download is a clean copy with identical pixels and no embedded information. Nothing is uploaded; the whole process runs inside your browser.
What metadata can be hidden inside a product photo?▾
Most smartphone cameras write an EXIF block into every JPEG: the camera make and model, the software used, the exact date and time the shutter fired, the exposure settings (aperture, shutter speed, ISO, focal length), the orientation, and — the part sellers care about — GPS coordinates recording precisely where the photo was taken. Some cameras also embed a thumbnail of the original and IPTC/XMP blocks with copyright and caption fields. This viewer surfaces those fields so you know exactly what is inside your file before you publish it.
Why should a seller strip GPS and EXIF before uploading to a marketplace?▾
If you photograph products at home, in your garage, or at a rented studio, the original JPEG can contain the latitude and longitude of that location. Uploading the original to a listing, an ad platform, or a forum can expose your home or warehouse address to anyone who downloads the file. Marketplaces strip some metadata on their end, but not all do, and not always completely. Handing them a clean copy up front means you control what leaks, on every platform, every time.
Does this metadata remover work on PNG and WEBP files?▾
Yes, but PNG and WEBP typically carry no EXIF to begin with — the viewer will honestly report no metadata found rather than invent any. JPEG is the format that almost always carries EXIF and GPS, so it is the one worth inspecting. The remover still re-encodes any of the three formats through a canvas, so whatever metadata is there (or is not) is gone in the downloaded copy. The output is always a clean file you can post anywhere.
Is this EXIF remover free with no upload or watermark?▾
Yes. The viewer and remover run entirely in your browser — your photo never leaves your device, there is no account to create, no server upload, and no watermark is added to the output. It is free for unlimited use on Amazon, Etsy, Shopify, Instagram, Pinterest, and ad creative images.
Need a clean scene, not just clean metadata?
ShotKit generates studio-quality product photos from one upload — no cluttered room, no GPS, no re-shoot. Strip the metadata here, then composite your product onto a clean studio backdrop.
Try ShotKit free →Other free tools
Related guides
- How to Take Product Photos at Home (With a Phone and a Window)
A no-gear guide to taking saleable product photos at home — window light, a foam-core bounce, phone settings that matter, and the three angles every listing needs.
- Product Photo Editing: The 7-Step Pipeline (and the Color Rule That Stops Returns)
A practical product photo editing pipeline — crop, white balance, exposure, cleanup, background, sharpen, export — with free tools and the batch workflow that scales a catalog.
- How to Prepare Product Images for E‑Commerce: A Six‑Step Workflow
A repeatable six-step pipeline that turns one raw product shoot into marketplace-ready files for Amazon, Shopify, Etsy, and Instagram — resize, strip background, convert format, compress, watermark, scrub metadata — with a free in-browser tool for each stage.